I told you what a webinar is, but now how do you go about in making one? There are several factors that you need to take into consideration so you can have a successful webinar. First off you need to put together a support team. In general there are three main players in making a successful webinar. You have your organizer, the presenters and the assistants. These roles can be designated however you see fit but it’s a good idea not to do it yourself, as it’s extremely overwhelming. The organizer is responsible for developing the webinar topic, locating a speaker, marketing the event, setting up the registration etc.. The presenter is the individual who speaks during the webinar and the assistants take care of everything else that you delegate to them such as answering technical and logistical questions.
Next you should figure out the format you want to have, a webinar can be structured in a variety of formats to suit different purposes. Such as having only one speaker, keeping an interview style or having an interactive format. There are pros and cons for every style but you need to determine what would suit your topic and audience. Webinars rely heavily on audio and visuals to get the message across, both should be engaging. Therefore prepare your visuals beforehand to have a smooth flow to your presentation. Next in the process is to determine what web conferencing platform you want to use. Factors to take into consideration when making this decision are- how many people will the tool accommodate? How much will it cost? What features are included? You can find articles on TechSoup.org and Idealware.org that help you understand and pick a tool for your webinar.
Next you should have a dry run of the webinar to work out any kinks there may be. During your run make sure to note that you have all the proper equipment and a backup plan because technology can be unpredictable. Next you need to figure out your price structure.. Keep in mind that some webinars are free, most usually cost anywhere from $25-$40 and others may be upwards of $200. You need to assess your audience, but be cautious because raising your price might drive people away. Something you can do is ask for optional donations until you figure out your audience. Lastly, you need to promote and provide essential info on the webinar. It’s hard work but if done right the payoff is huge.
Instagram is the insta-tool for your business to succeed
There are an abundance of social media sites and tools at your disposal nowadays, but is that necessarily a good thing? Many people get overwhelmed and don’t know what social media platforms to use or even worse they try to use every single one they possibly can. Before you even start you need to recognize what your business is and who you want to cater to. Not all social media platforms are the same and they don’t all have the same audience. Then why is Instagram so successful regardless of the business you are in? Let’s dive in and see!
If unaware, Instagram is a social media platform where users can upload pictures and use hashtags to create small communities just like twitter. Now lets check out the several benefits Instagram has for you and your business.
1. We all have heard the phrase “a picture is worth a thousand words.”, it may be cliche but it is very true. Most people are visual and having a well placed picture can do the job of an advertisement without having to go through the effort or expenses linked with it. This is a great platform to show consumers the passion you have for your products and services.
2. Another benefit of instagram is that you can give consumers the “exclusive sneak peek” or the “behind the scenes” experience. This will help you build a unique rapport with your consumers and will also create a fascination and intrigue factor. A picture of your product being made or a picture of an office party creates a bridge between the business and the consumers that will help them relate to you on another level.
3. Generate customer interaction in exchanges where they show themselves using your products. Make the exchanges fun and interesting for them and get them excited to be talking to you. If they feel a certain relation building where they know you care they will be much more likely to spend money.
4. Lastly Instagram can help you build a personality for your brand. Choose the pictures you upload carefully and make sure they express your brand the way you want. Are you trying to portray a “serious” attitude or a “socially conscious” one?
Instagram has hundreds of millions of active users posting over 40 million pictures a day, if used correctly your business could see great gains. Say cheese!